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PORSCHE PANORAMA redesign/July 2013

PORSCHE PANORAMA redesign/July 2013

Recently completed re-design and re-formatting of Porsche Panorama, the official magazine of the Porsche Club of America. The debut cover for July 2013 demonstrates our goal to create a 'poster-like' cover for the magazine.

The "Panorama" logo is designed to be placed either at the top, or the bottom of the page, to best compliment the image. Since Panorama is not sold on the newsstand, this allowed us the freedom to create the most aesthetically-pleasing covers without compromising the beautiful cover images.  

Working closely with Editor Pete Stout throughout the process yielded a very-well received end product. 

Porsche Panorama magazine

Porsche Panorama magazine

Cover, January 2014.

Porsche 918 Hybrid. I conceived and photographed cover. 

Porsche Panorama magazine

Porsche Panorama magazine

Cover, October 2013.

Porsche Panorama magazine

Porsche Panorama magazine

Cover, April 2014.

Porsche Panorama magazine

Porsche Panorama magazine

Cover, February 2014.

Porsche Panorama magazine

Porsche Panorama magazine

Cover, June 2014.

Porsche Panorama magazine

Porsche Panorama magazine

Cover, September 2013. I conceived and photographed this cover to celebrate the 50th anniversary of the iconic Porsche 911.

Porsche Panorama. September 2013.

Porsche Panorama. September 2013.

Lead spread for a story on the Pikes Peak hill climb. 

Porsche Panorama magazine

Porsche Panorama magazine

Four-Cam 356s—On the Market

February 2014 issue

Simple. Bold. Balanced.

Simple. Bold. Balanced.

These qualities were key in the re-design of Panorama. The use of white borders around many of the spreads was chosen to impart a gallery-like experience for the reader, especially when showcasing cars like this very special 1949 Porsche Gmund coupe, one of only 52 built. 

 

Clean. Pure.

Clean. Pure.

The simple, clean lines of the 1949 Gmund coupe naturally call for a clean, pure design treatment. The intention of the page design is to draw attention to the subject, not the design of the page.

Lack of flourishes.

Lack of flourishes.

The foundation of this re-design focused on these principals: Give the reader a solid presentation of the cars they are passionate about...without trendy excessive flourishes. Much like the Porsches they know and love.

Simplicity is the ultimate sophistication.

Simplicity is the ultimate sophistication.

The brief for the re-design was to embrace a sophisticated, museum-like experience, without stuffiness or excessive embellishment. Sophisticated and modern, yet timeless design. 

Great images.

Great images.

Readers of Panorama love their Porsches. Showcasing the cars with beautiful, uncluttered photography and lack of gimmicks speaks to the soul of why the readers are passionate about their Porsches. This was a key element in the re-design, to serve the readers expectations for "their" magazine.

Porsche Panorama. October 2013.

Porsche Panorama. October 2013.

Lead spread for the awesome new Porsche 911 Turbo. 

Porsche Panorama: "Fill in the Blanks"

Porsche Panorama: "Fill in the Blanks"

December 2013

Porsche Panorama. September 2013.

Porsche Panorama. September 2013.

Lead spread for the Ultimate Le Mans Porsche: The 935.

Bold.

Bold.

The re-design utilizes typography in a bold, impactfull manner. Our anchor headline font, Tungsten, was a perfect fit to reflect the character of the cars and subject-matter—in this case a story about the legendary Porsche racing shop, Andial.

Readablity.

Readablity.

The underlying goal for every page was to have a high degree of readability. Generous line leading, coupled with easy-on-the eyes body text accomplishes the readability demands of the readers.

Porsche Panorama magazine

Porsche Panorama magazine

"Ignite a Spark"  Story about Robert Bosch

April 2014 issue

Porsche Panorama: "Time Machine"

Porsche Panorama: "Time Machine"

December 2013

Porsche Panorama: "The Kwwooff Papers"

Porsche Panorama: "The Kwwooff Papers"

November 2013

Variation.

Variation.

Utilizing headline typography as an integral design element, our choice for headline display fonts allows us a wide range of design freedom to suit the subject matter.

Porsche Panorama magazine

Porsche Panorama magazine

"First Flame"

May 2014 issue

Porsche Panorama, "The Green Dream"

Porsche Panorama, "The Green Dream"

October 2013

Porsche Panorama. September 2013.

Porsche Panorama. September 2013.

Lead spread for a story about a Porsche 911 with 466,000 miles on the odometer, and it's wonderful owner. 

Unexpected.

Unexpected.

The framework for the design allows for latitude to change things out a bit when called for... 

Clean. Dynamic.

Clean. Dynamic.

Keeping the photo uncluttered, juxtaposing bold typographic treatment is designed for impact while maintaining readability.

Bold. Clean. Uncluttered.

Bold. Clean. Uncluttered.

The cars and the photography are the focus of the magazine. The design is executed in a manner that enhances that concept.

Porsche Panorama. September 2013.

Porsche Panorama. September 2013.

Lead spread for story on a Porsche 930 Turbo, with links to to the petroleum industry.

Porsche Panorama magazine

Porsche Panorama magazine

"Hot Tip"

January 2014 issue

Porsche Panorama magazine

Porsche Panorama magazine

"919 Hybrid"  Le Mans racer

April 2014 issue

Porsche Panorama magazine

Porsche Panorama magazine

"2015 911 Targa"

June 2014 issue

Porsche Panorama magazine

Porsche Panorama magazine

"Old Car, New Eyes"

June 2014 issue.

 

Porsche Panorama magazine

Porsche Panorama magazine

"Baby"

March 2014 issue

Porsche Panorama: December 2013porscheP

Porsche Panorama: December 2013porscheP

Cover art by Nicolas Hunziker

Porsche Panorama magazine

Porsche Panorama magazine

"Turbomeister"

April 2014 issue

PORSCHE PANORAMA redesign/July 2013

Recently completed re-design and re-formatting of Porsche Panorama, the official magazine of the Porsche Club of America. The debut cover for July 2013 demonstrates our goal to create a 'poster-like' cover for the magazine.

The "Panorama" logo is designed to be placed either at the top, or the bottom of the page, to best compliment the image. Since Panorama is not sold on the newsstand, this allowed us the freedom to create the most aesthetically-pleasing covers without compromising the beautiful cover images.  

Working closely with Editor Pete Stout throughout the process yielded a very-well received end product. 

Porsche Panorama magazine

Cover, January 2014.

Porsche 918 Hybrid. I conceived and photographed cover. 

Porsche Panorama magazine

Cover, October 2013.

Porsche Panorama magazine

Cover, April 2014.

Porsche Panorama magazine

Cover, February 2014.

Porsche Panorama magazine

Cover, June 2014.

Porsche Panorama magazine

Cover, September 2013. I conceived and photographed this cover to celebrate the 50th anniversary of the iconic Porsche 911.

Porsche Panorama. September 2013.

Lead spread for a story on the Pikes Peak hill climb. 

Porsche Panorama magazine

Four-Cam 356s—On the Market

February 2014 issue

Simple. Bold. Balanced.

These qualities were key in the re-design of Panorama. The use of white borders around many of the spreads was chosen to impart a gallery-like experience for the reader, especially when showcasing cars like this very special 1949 Porsche Gmund coupe, one of only 52 built. 

 

Clean. Pure.

The simple, clean lines of the 1949 Gmund coupe naturally call for a clean, pure design treatment. The intention of the page design is to draw attention to the subject, not the design of the page.

Lack of flourishes.

The foundation of this re-design focused on these principals: Give the reader a solid presentation of the cars they are passionate about...without trendy excessive flourishes. Much like the Porsches they know and love.

Simplicity is the ultimate sophistication.

The brief for the re-design was to embrace a sophisticated, museum-like experience, without stuffiness or excessive embellishment. Sophisticated and modern, yet timeless design. 

Great images.

Readers of Panorama love their Porsches. Showcasing the cars with beautiful, uncluttered photography and lack of gimmicks speaks to the soul of why the readers are passionate about their Porsches. This was a key element in the re-design, to serve the readers expectations for "their" magazine.

Porsche Panorama. October 2013.

Lead spread for the awesome new Porsche 911 Turbo. 

Porsche Panorama: "Fill in the Blanks"

December 2013

Porsche Panorama. September 2013.

Lead spread for the Ultimate Le Mans Porsche: The 935.

Bold.

The re-design utilizes typography in a bold, impactfull manner. Our anchor headline font, Tungsten, was a perfect fit to reflect the character of the cars and subject-matter—in this case a story about the legendary Porsche racing shop, Andial.

Readablity.

The underlying goal for every page was to have a high degree of readability. Generous line leading, coupled with easy-on-the eyes body text accomplishes the readability demands of the readers.

Porsche Panorama magazine

"Ignite a Spark"  Story about Robert Bosch

April 2014 issue

Porsche Panorama: "Time Machine"

December 2013

Porsche Panorama: "The Kwwooff Papers"

November 2013

Variation.

Utilizing headline typography as an integral design element, our choice for headline display fonts allows us a wide range of design freedom to suit the subject matter.

Porsche Panorama magazine

"First Flame"

May 2014 issue

Porsche Panorama, "The Green Dream"

October 2013

Porsche Panorama. September 2013.

Lead spread for a story about a Porsche 911 with 466,000 miles on the odometer, and it's wonderful owner. 

Unexpected.

The framework for the design allows for latitude to change things out a bit when called for... 

Clean. Dynamic.

Keeping the photo uncluttered, juxtaposing bold typographic treatment is designed for impact while maintaining readability.

Bold. Clean. Uncluttered.

The cars and the photography are the focus of the magazine. The design is executed in a manner that enhances that concept.

Porsche Panorama. September 2013.

Lead spread for story on a Porsche 930 Turbo, with links to to the petroleum industry.

Porsche Panorama magazine

"Hot Tip"

January 2014 issue

Porsche Panorama magazine

"919 Hybrid"  Le Mans racer

April 2014 issue

Porsche Panorama magazine

"2015 911 Targa"

June 2014 issue

Porsche Panorama magazine

"Old Car, New Eyes"

June 2014 issue.

 

Porsche Panorama magazine

"Baby"

March 2014 issue

Porsche Panorama: December 2013porscheP

Cover art by Nicolas Hunziker

Porsche Panorama magazine

"Turbomeister"

April 2014 issue

PORSCHE PANORAMA redesign/July 2013
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama. September 2013.
Porsche Panorama magazine
Simple. Bold. Balanced.
Clean. Pure.
Lack of flourishes.
Simplicity is the ultimate sophistication.
Great images.
Porsche Panorama. October 2013.
Porsche Panorama: "Fill in the Blanks"
Porsche Panorama. September 2013.
Bold.
Readablity.
Porsche Panorama magazine
Porsche Panorama: "Time Machine"
Porsche Panorama: "The Kwwooff Papers"
Variation.
Porsche Panorama magazine
Porsche Panorama, "The Green Dream"
Porsche Panorama. September 2013.
Unexpected.
Clean. Dynamic.
Bold. Clean. Uncluttered.
Porsche Panorama. September 2013.
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama magazine
Porsche Panorama: December 2013porscheP
Porsche Panorama magazine