Richard M. Baron
I believe that Curiosity Breeds Creativity. I strive to stay curious about things I know nothing about, and in this process I am continually finding new paths to problem-solving. Keeping an open mind, and constantly exploring helps provide solutions that are beyond the mundane.
I have an extensive background in publishing, and that has provided me with a unique perspective to create compelling designs that communicate clearly and concisely, yet reverberate with emotion as well. Passion is an integral part of my design. Making a lasting connection with the audience is key. This is my expertise.
As the head of design for ROAD & TRACK magazine for many years I built a reputation for upholding high standards for quality and maintaining brand integrity across multiple platforms. I always strive to nurture creativity with co-workers and contributors. Creating and developing innovative new ideas and products are part of my DNA. Staying progressive, staying passionate, having fun and working with like-minded people is the key to creating cool, compelling and effective work. Not to mention making the ride good fun.
My current freelance work includes, but is not limited to magazine design (both print and digital), magazine re-design, advertising design, digital storyboarding, book design, logo design, website & mobile media design, photography and more.
Creative Director, RICHARD BARON DESIGN
@ RadicalMedia: digital storyboard treatments for national TV commercials,
working directly with renowned director Jeff Zwart.
Porsche Panorama magazine: Creative Director for complete
re-design/upsize. Debut issue July 2013, and continuing
work as Creative Director on monthly issues.
Cycle World magazine: Art Director for Travel & Adventure magazine
(June 2013). Also freelance Art Direction for Cycle World
Spry Publishing: Art Director for Major Auto Racing Book project
to be published in 2014.
Unlikely Films: Art Director for Digital magazine on iPad
RBFI Financial: Corporate Branding
Design Director, ROAD & TRACK MAGAZINE, Hearst Magazines
2004 – September 2012 Newport Beach, CA
Art Director, ROSSO FERRARI magazine
1998 – 2006 Newport Beach, CA
Art Director, ROAD & TRACK, Hachette Filipacchi Media U.S.
Art Director, ROAD & TRACK SPECIALS, Diamandis Communications Inc
@Radical Media, Acura, Bentley, Chevrolet, Chrysler, Honda, Ferrari, Firestone,
GMC, Ford, Lincoln, Mazda, Mercedes-Benz, Rolex, Saturn, Toyota, Volvo, Forza Motorsports
Select Published Work, Awards & Recognitions:
Communication Arts Magazine, Print Magazine, Art Directors Club,
Maggie Awards-western Publishers Association, Society of Publication Designers,
National Calendar Awards, Folio Magazine, CBS Magazines Editorial Excellence,
ADLA, Ozzies, Society of Illustrators